The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)
Grab your own Google Ads Pacing Dashboard template to make informed management decisions every month.
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Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns
Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here’s how.
Balenciaga Pushed Boundaries Before Ads With Kids Went Too Far
Risqué designs and marketing fueled a social-media backlash when two separate ad campaigns collided.
Apple’s new ad is a powerful tribute to users with disabilities
The spot highlights Apple’s accessibility features, which can help people with disabilities navigate the world with ease
Twitter offers advertisers BOGO ads to try to win them back; Ye suspended again
Major ad agencies say that almost all of the big brands have paused or dramatically cut their ad spend on the platform, fearing the wild west created by the changes Musk has made. Twitter advertisers offered buy-one-get-one-free ads in the latest desperate attempt to persuade them to return … Background Twitter has changed dramatically under …
Twitter offers advertisers BOGO ads to try to win them back; Ye suspended again Read More »
Behold, the Brands: YouTube Releases Top 10 Ads of the Year
Revisit all of all the times a video you didn’t want to watch played before a video that you did in 2022.
Best Christmas 2023 ads ride a wave of nostalgia and positivity
A dozen Christmas ads are in contention for the top of the tree this holiday season (with John Lewis nowhere to be seen) in the latest edition of seasonal marketing insights delivered by System1.
Spain starts new code to avoid sexism in ads for kids’ toys
Spain is enacting a new ethics code to discourage toy manufacturers from using sexist stereotypes such as dolls for girls and action figures for boys in advertisements as the Christmas season kicks off
Big Tech ramps up pressure to curb political ads regulation
As the proposed Political Advertising regulation is soon due to be voted on in two critical committees of the European Parliament, lobbying efforts are underway to narrow the text’s scope.
Inside Bidstack’s Plan To Build An SSP For In-Game Ads
Bidstack is building a dedicated SSP for video games. It recently raised $11 million to support its US expansion and the licensing of its in-game ad tech.