Two trends have emerged from big retailers’ Q4 earnings calls 1) inflation is weakening consumer demand; and 2) their advertising units are growing like crazy. This was especially true for Amazon and Walmart, who both had soft 2023 outlooks for their retail businesses.
Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand
In the era of cancel culture, the audience continues to get offended at everything based on ‘religious sentiments’. Whether it’s Diwali or Holi – we have seen how the brands’ creativity stir controversies. Watch this video to know how some brands invited outrage from the audience.
There is a bias towards environmental issues in this issue.