B2B

Article Marketing Explained

Article Marketing Explained Many individuals have heard of article marketing but have no idea what it is. There are numerous ways that article marketing might assist you. Writing an informative article about a topic related to the content of your website, a service, or a product, and then sending it in bulk to article submission …

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Email marketing the easy way

Email marketing the easy way What is email marketing? Email marketing is sending emails to customers to let them know about new products, events, and services. Essentially, email marketing is a targeted mass mailing done via email. Email marketing is a useful marketing tool because it can be used to market your services, introduce new …

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B2B’s Digital Shift Is Permanent and Incomplete

The pandemic has forced many B2B companies to add ecommerce capabilities quickly to keep orders flowing. The transformation is almost certainly permanent, changing how the companies operate. It’s also incomplete. The post B2B’s Digital Shift Is Permanent and Incomplete appeared first on Practical Ecommerce. The pandemic has forced many B2B companies to add ecommerce capabilities …

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B2B Lessons from 2020

Covid-19 forced all of us to change. Companies and employees who had resisted digital innovation suddenly had no choice. Some of the changes have created value and are worth keeping. Others not so much. What follows are pandemic-induced B2B changes that will likely become permanent. The post B2B Lessons from 2020 appeared first on Practical Ecommerce. …

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B2B Merchants: Harness Data to Pivot, Adapt

I’m hearing the word “pivot” from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid. The post B2B Merchants: Harness Data to Pivot, Adapt appeared first on Practical Ecommerce. I’m hearing the word “pivot” from B2B merchants. …

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Covid-19 Exposes Inefficiencies in B2B Accounts Receivable

The ongoing pandemic has exacerbated long-standing inefficiencies with the B2B accounts receivable process, such as manual entry, little standardization, and errant data. Accounts receivable personnel have historically overcome many of these problems, but an increase in remote work may require B2B sellers to move to a more automated or integrated process. The post Covid-19 Exposes …

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Getting Your B2B Team on the Digital Train

The pandemic has accelerated the digital transformation of many B2B companies. Implementing ecommerce and other digital tools requires rethinking how your organization operates and how it interacts with customers. It’s an opportunity to improve sales and back-office efficiencies. The post Getting Your B2B Team on the Digital Train appeared first on Practical Ecommerce. The pandemic …

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