Marketing

7 Cost-Free Marketing Strategies for Your Business

Marketing a business can be exciting, creative, and fun. It can also be extremely frustrating and costly if one is unsure of the desired outcome or how to evaluate cost-effective marketing methods. Over the years, I have developed a reputation for developing low-cost and no-cost strategies for marketing and promoting a business, product, or service. …

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Do Definitions Inform You On How To Improve Your Business?

When I ask people what they believe marketing, CRM, ecommerce, direct marketing, web development, web design, and graphic design are, it is clear that the majority of people have a muddled and jumbled view of what they are, what they cover, which is most important, and which is easiest to understand. Almost always, someone understands …

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No More Scripts for Selling? 5 Ways to Rediscover Your True Self

I immediately recognized that he was following a structured sales script, which triggered in my mind the negative “salesperson” stereotype. I did not want to offend him, so I allowed him to continue with his pitch for a few minutes longer. Then I said, gently, “Hello, Steve.” He was taken aback to the point where …

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Sales Training Tip – Retaining Top Sales Performers

There are four primary reasons why a successful salesperson who is producing at a high level in a company may choose to leave. Surprisingly, the most frequently cited reasons are not financial in nature. The Top Reasons a Successful Salesperson Leaves a Company 1. Lack of a sense that the company “cares” about them 2. …

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Everything is a Theory

We have issues that require resolution. We have investigators looking into these issues. They conduct research. They conduct research into what has been discovered by other researchers. They conduct original research, examining novel perspectives and data. They develop hypotheses, conduct experiments, and evaluate newly acquired information. While new processes and technology make their way from …

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7 Ways to Break Free from Conventional Sales Thinking

Whatever product or service you are selling, you should be able to empathize with her predicament.   Outdated sales skills do not address the fundamental issue of how we think about selling, and until we address that fundamental issue and permanently alter our thinking about selling, we will continue to struggle with the same counterproductive …

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The Benefits and Drawbacks of Internet Promotion

Many small businesses are under pressure to find new ways to market their products and services as a result of the rise of global trade, foreign investment, and cross-border transactions. This is made more difficult by the fact that they frequently operate on limited marketing budgets. In their search for low-cost marketing options, these small …

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How To Grab Keywords By The Tail – Striking Keyword Gold

Anyone can select related keywords for their websites to rank for. The astute webmaster, on the other hand, is the one who can find multiple keyword goldmines among the thousands of possibilities. The “long tail” is one popular strategy. In this strategy, you target three word + phrase combinations in the hopes of facing less …

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