Marketing

Defining Your Impact Through Data: Google’s Data Studio for NonProfits

Clear and intuitive analytical reporting is a vital component for your nonprofit organization. It is essential to keep your numbers on track. Metrics can define the impact you’re making as an organization. Still, to be effective, you must understand which metrics you should be tracking and how best to present them. Luckily, there are great …

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Team Spotlight: Meet Kate Leske, Head of Customer Success North America at Nosto

In this team spotlight, get to know Kate Leske, Head of Customer Success North America at Nosto. She talks about something new she learned during […] The post Team Spotlight: Meet Kate Leske, Head of Customer Success North America at Nosto appeared first on Nosto. In this team spotlight, get to know Kate Leske, Head …

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Team Spotlight: Meet Wayne Zhu, Financial Controller at Stackla

In this team spotlight, meet Wayne Zhu, Financial Controller at Stackla. He reveals the one place he would choose to live for a year, the […] The post Team Spotlight: Meet Wayne Zhu, Financial Controller at Stackla appeared first on Nosto. In this team spotlight, meet Wayne Zhu, Financial Controller at Stackla. He reveals the …

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Niche Keyword Research: Choosing the Best Terms in a Low Search Volume Industry

It’s so easy to find new keywords for large businesses. There is a vast ocean of broad search terms with high search volume just waiting to be targeted by your SEO and content marketing teams.  It’s so easy to find new keywords for large businesses. There is a vast ocean of broad search terms with …

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How to Calculate the ROI of Influencer Marketing Campaigns via @sejournal, @gregjarboe

It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here. The post How to Calculate the ROI of Influencer Marketing Campaigns appeared first on Search Engine Journal. It’s important to know how much is spent on Influencer Marketing to see …

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Data Clean Room: What It Is & Why It Matters in a Cookieless World via @sejournal, @iambenwood

Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know. The post Data Clean Room: What It Is & Why It Matters in a Cookieless World appeared first on Search Engine Journal. Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless …

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