Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.
December 2022
How Dstillery And PurpleLab Are Targeting Pharma Ads Without Personal Identifiable Information
When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery and healthcare data analytics company PurpleLab are making. When Google
Gucci’s most recent advertisement for Harry Styles draws flak
Harry Styles and Gucci have been receiving criticisms about their latest advertisement campaign. Harry Styles, the popular singer, is featured in the ad with childlike pictures. People questioned the advertisement for its inappropriate images.
Kohl’s Fake TikTok Ads Let Creators Bringing Their Family Into the Fun
Kohl’s fake TikTok ads have become a hot topic on the short-from video app. So, what does the trend entail? Here’s what we know about the ads.
Amazon adds free music videos, viral videos and more ad-supported content to Fire TV
Amazon has announced that Fire TV users in the U.S. can now watch tens of thousands of music videos from major and independent labels for free.
PETA Wins Free Speech Fight to Place Ads in LA Metro Buses
PETA can put advertisements on Metro buses in LA, a federal judge ruled, finding that the county’s prohibition on noncommercial ads violates the First Amendment.
Gucci Takes Heat for Ad With Harry Styles and a Toddler Mattress
Kevin Winter/Getty ImagesKering, the parent company behind embattled luxury brand Balenciaga, is facing another PR dustup this week over backlash to a promotional image featuring Harry Styles for Gucci, another one of the company’s brands. In the Gucci campaign, which was released on Nov. 2, Styles wears a teddy bear T-shirt while posing next to …
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TV Ads Produced Biggest Bang for the Buck in Battleground States
The ads also helped boost voter turnout and TV local news was cited as the most trusted news source
NPC recruitment portal for ad-hoc staff closes Dec 28
The National Population Commission (NPC) says that its e-recruitment portal for adhoc staff for the 2023 Population and Housing Census would close on Dec. 28.
Rumor: Mortal Kombat 11 Ads Laying the Groundwork for MK12
A new banner has appears in Mortal Kombat 11, with a dataminer claiming it contains placeholder files for NetherRealm Studios’ next game.