Twitter Keeps Missing Its Advertising Targets as Woes Mount
Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.
December 2, 2022
Balenciaga Pushed Boundaries Before Ads With Kids Went Too Far
Risqué designs and marketing fueled a social-media backlash when two separate ad campaigns collided.
Apple’s new ad is a powerful tribute to users with disabilities
The spot highlights Apple’s accessibility features, which can help people with disabilities navigate the world with ease
The Huge Fight Behind Those Pop-Up Fundraising Banners on Wikipedia
For many of Wikipedia’s most dedicated contributors, this year’s proposed banner ads presented something like a moral crisis.
Twitter offers advertisers BOGO ads to try to win them back; Ye suspended again
Major ad agencies say that almost all of the big brands have paused or dramatically cut their ad spend on the platform, fearing the wild west created by the changes Musk has made. Twitter advertisers offered buy-one-get-one-free ads in the latest desperate attempt to persuade them to return … Background Twitter has changed dramatically under …
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Behold, the Brands: YouTube Releases Top 10 Ads of the Year
Revisit all of all the times a video you didn’t want to watch played before a video that you did in 2022.
Best Christmas 2023 ads ride a wave of nostalgia and positivity
A dozen Christmas ads are in contention for the top of the tree this holiday season (with John Lewis nowhere to be seen) in the latest edition of seasonal marketing insights delivered by System1.