Advertising Slowdown Started in 2002, Will Extend Into 2023
An advertising slowdown that sparked in 2022 is likely to continue in 2023, according to projections from GroupM and Magna
An advertising slowdown that sparked in 2022 is likely to continue in 2023, according to projections from GroupM and Magna
Consumer-packaged goods and finance marketers could see flat ad spending in 2023, while entertainment, travel and betting will enjoy tailwinds, according to a forecast from media investment firm Magna.
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An allegory about the energy crisis, tipping for ketchup and a beautiful celebration of disability.