Ali Fazal stars in new digital ad for beatXP
The brand has launched a new digital campaign, ‘Khudh Ko Bana’
January 2023
Best ads of the fortnight: Bail Kolhu applauds men in ‘rasodas’, vivo turns self-aware
Here’s a roundup of all the impressive spots between December 16 and 31
The ad-venturous CEOs
Why do some founders-CEOs have a penchant to appear in their own ad campaigns?
Jose Eshkenazi Smeke: How Fortnite Ads Work and How To Become A Bigger Brand Through Video Game Advertising
Jose Eshkenazi Smeke: How Fortnite Ads Work and How To Become A Bigger Brand Through Video Game Advertising
Decoding the Currency of Digital Advertising – Consumer Attention, ET BrandEquity
The digital advertising ecosystem is ballooning. Marketers are realising the need to measure the quality of media buys as consumers are bombarded with increasing volumes of irrelevant advertising messages.
What can gold do for you? asks Amitabh Bachchan in Muthoot Finance ad
The 360-degree campaign is named ‘Kholiye Khushiyon Ki Tijori!’
Bipasha Basu turns 43: Ads and endorsements of Bollywood’s ‘Queen of Horror’
The actor has had an eventful brand journey with a fair share of controversies
Tata Consumer Products goes ASMR in ad for new coffee brand
Media Monks has conceptualised and created the campaign for the company’s latest offering ‘Tata Coffee Grand Premium’
As Blinkit, Zomato ad goes viral, several brands share memes on the trend
After Blinkit and Zomato shared a tweet, it caught the attention of many netizens. Several brands after that shared their own version of it.
Despite challenges, Netflix says its ad tier is doing well
In November, Netflix unveiled its long-anticipated ad-supported tier which offers customers in select markets, including the U.S., the ability to offset the cost of a Netflix subscription by allowing their viewing to be interrupted with ad breaks. At the Consumer Electronics Show in Las Vegas, Netflix President of Worldwide Advertising, Jeremi Gorman, offered some initial …
Despite challenges, Netflix says its ad tier is doing well Read More »