Day: January 20, 2023

Why Is Content Marketing So Powerful?

Content marketing is a powerful digital marketing strategy that can provide many benefits for companies: In summary, content marketing is great because it helps to increase brand awareness, build trust, generate leads, and provides long-term results in a cost-effective and versatile way, aligning with the way people consume and engage with information today. It also…

Is Corporate Data an Asset or a Liability?

Businesses are creating and collecting data significantly faster than before. Unfortunately, data can hurt businesses more than it helps if different departments or business applications process it in silos. In order to turn data into an asset, companies must engage the people providing it, keep it updated, and improve interdepartmental communication. As companies add more business …

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