Ad spends of ‘Brands of Bharat’ grew by 255% in 2022 over 2020: TAM report
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
January 19, 2023
Silverpush’s Cookieless AI Solutions: Saving 1000 Tons
Despite efforts by businesses and governments to address climate change, a significant gap remains between their commitments and actions
Not all impressions are equal: the one thing marketers forget about paid ads
Paid media is seemingly all about impressions, but marketers should take them with a pinch of salt, says Jack Brown of Hallam.
Kuaishou struggles to sustain monetization as ad revenue grows slower than rival Douyin: report · TechNode
Kuaishou, a short video platform with 3 million daily active users, has less than one-fifth of the advertising revenue compared to rival Douyin, local
Spoof billboard ads take aim at BMW and Toyota over ‘going green’ claims
‘Subvertisers’ hijack 400 posters in Belgium, France, Germany and the UK to satirise what they claim are misleading ads by carmakers