Microsoft Announces Store Ads & Other Updates
Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know.
January 12, 2023
Publicis Media On What Has To Happen Before In-Game Ads Can Take Off
Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the next steps for in-game programmatic.
Edtech Advertising: ASCI’s report on bad practices in edtech ads points to deeper issues
ASCI flagged off edtech brands for ads full of tall claims, stereotypes, over-emphasis on marks/ranks, perpetuating an unhealthy view of education.
‘All Have Similar Ads, What’s Illegal About Ours’: Delhi Dy CM Reacts as AAP Asked to Pay Rs 163 Cr
Nearly a month ago Delhi Lieutenant Governor V K Saxena directed the chief secretary to recover Rs 97 crore from the AAP for political advertisements it published in the guise of government advertisements
IPL locked Disney Star, Viacom18 to offload ad inventory for 2023, ET BrandEquity
Disney Star: The media rights holders have been locked after having committed nearly INR 48,000 crore to the country’s premier sports league, the ET added. The two have started reaching out to brands and media agencies for selling IPL ad inventory. Domestic digital rights owner Viacom18 has taken a huge gambit by keeping IPL free …
IPL locked Disney Star, Viacom18 to offload ad inventory for 2023, ET BrandEquity Read More »
Meta to Reduce Ad Discrimination Through AI Technology
Meta to reduce ad discrimination through AI technology named Variance Reduction System in collaboration with DOJ. It aims to reduce bias and increase equitable ad distribution.