‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want
The report found that ad engagement on TikTok is quite high, with 56% of users saying they’ve bought products based on TikTok videos.
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Apple Slapped With Fine Of 8 Million Euros For Not Taking Consent From iPhone Users For Personalised Ads
Apple has been slapped with a penalty of 8 million euros (more than Rs 70 crore) by French regulator for violating France’s data protection rules with its personalised targeted app store ads.
82% of active internet users have online shopping and research experience: Amazon Study
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
Users not being protected from risky ads on Meta platforms
Which? research has found that consumers continue to see misleading and potentially fraudulent investment adverts on Facebook and Instagram.
Apple’s new ad is a powerful tribute to users with disabilities
The spot highlights Apple’s accessibility features, which can help people with disabilities navigate the world with ease
Google rolls out ‘My Ad Center’, will allow users to control ads
Google has rolled out ‘My Ad Center’ to control the advertisement users see
Users can now personalise ad experience with Google My Ad Center
Users will also have the ability to turn off ads personalization completely from easy-to-find controls on My Ad Center
Alexa users claim Amazon is using voice recordings to target ads
Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.
YouTube ends ‘small experiment’ that made users watch 10 unskippable ads
The platform said that the test was intended to ‘build a better experience for viewers’
Piracy to Ads to Ransomware: Investigation Finds $121 Million in Dangerous Malicious Ads on Piracy Sites Designed to Trick Users into Infecting Their Devices
/PRNewswire/ — Visitors to piracy sites are bombarded with malicious ads that use scare tactics to trick them into downloading malware, including ransomware…