Advertising Slowdown Started in 2002, Will Extend Into 2023
An advertising slowdown that sparked in 2022 is likely to continue in 2023, according to projections from GroupM and Magna
Ad Firms Predict Slower Advertising Growth for 2023
Consumer-packaged goods and finance marketers could see flat ad spending in 2023, while entertainment, travel and betting will enjoy tailwinds, according to a forecast from media investment firm Magna.
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)
Grab your own Google Ads Pacing Dashboard template to make informed management decisions every month.
Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns
Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here’s how.
The top 5 creative campaigns you need to know about right now
An allegory about the energy crisis, tipping for ketchup and a beautiful celebration of disability.
Are we ready for space-based advertising?
There is no customary international law or treaties that regulate space-based advertising.
Twitter Keeps Missing Its Advertising Targets as Woes Mount
Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.
Balenciaga Pushed Boundaries Before Ads With Kids Went Too Far
Risqué designs and marketing fueled a social-media backlash when two separate ad campaigns collided.
Apple’s new ad is a powerful tribute to users with disabilities
The spot highlights Apple’s accessibility features, which can help people with disabilities navigate the world with ease
The Huge Fight Behind Those Pop-Up Fundraising Banners on Wikipedia
For many of Wikipedia’s most dedicated contributors, this year’s proposed banner ads presented something like a moral crisis.