BJP-led Centre has spent over Rs 900 crore on ads since 2019
The data was provided by Minister of Information and Broadcasting Anurag Singh Thakur in the Rajya Sabha.
Wall Street closes lower as ad tech, social media stocks drop
Meanwhile, a survey on Friday showed that U.S. business activity contracted for the first time in nearly two years in July, deepening concerns about an economy stunted by high inflation, rising interest rates and dwindling consumer confidence.
Amitabh Bachchan’s advertising debut with BPL
It was a massive pitch with 15 agencies in the arena. The marketing team pulled off a coup by signing on Amitabh Bachchan in his first ad ever. BPL’..
Advertising, a climate criminal?: Saturday Solologues
Is the advertising business doing enough to curb its environmental impact? How much of it is voluntary and is there enough happening to make the ad wo..
Bitfari Releases Ads Platform
Gartner defines the ad tech market as technology for managing digital advertising across channels, including: display, video, streaming TV, mobile, social,
How CafeMedia Recouped Millions Through Ad Block Recovery
Between October 2020 and June 2022, it detected over 500 million pages with blockers running on them
“Storm clouds” could be brewing for Google as the ads downturn hits tech companies
The company temporarily froze hiring to prepare for an economic slowdown. Digital ads, like on search and YouTube, could be among the first to get hit.
Does Reddit even have an ads policy?
According to Marketing Brew and a third-party tool called Pushshift, the answer is, maybe?
Guidelines to prevent misleading ads
The Central Consumer Protection Authority (CCPA) has notified the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022