The new television ad leaving us screaming: SONY!
Sony owns a patent for interactive ads that require the viewer to yell the brand name to end the ad.
January 21, 2023
AdTech platforms controlling digital ad, monetization revenues: MoS Rajeev Chandrasekhar
Minister of State Rajeev Chandrasekhar on Friday said that AdTech platforms have a huge control over digital advertising, which has led to an imbalance between content creation and content monetization.
Jiomart New Ad: Jiomart gives discounts ‘On public demand’ in new ad, ET BrandEquity
Jiomart New Ad: Conceptualised by L&K Saatchi & Saatchi, the ad films play on the term ‘On Public Demand’ a phrase very closely associated to our republic nation.
Ad tech platforms controlling more digital ad revenues, says Union minister
Union minister Rajeev Chandrasekhar said that as millions of consumers use the internet and consume products and services it is the time accountability to the consumer is also something that needs to be built and legislated.