Why Publishers Need A Hybrid Approach To CTV Monetization
Publishers should consider the different strategies in which content can be presented and monetized on CTV, such as SVOD, AVOD and FAST.
January 10, 2023
Hrithik Roshan turns 49: Ads of the ‘Greek God’ in 2022
From Burger King’s ‘ambush marketing’ ad to Zomato’s controversial spot, Hrithik has had an eventful year of endorsements
In a tight advertising market, Disney ups IPL ad rates
As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022 rates for sponsorship deals as well as 10-sec spots
TikTok undercuts social media rivals with cheap ads in battle for growth
Advertisers, industry bodies and brands say an increasing amount of ad spend has moved from platforms such as Twitter and Meta over to TikTok owing to lower costs and better levels of engagement.
Big Tech: EU to decide by Feb 10 on big telecoms advertising venture, ET BrandEquity
Big Tech: The telecoms operators sought approval from the EU antitrust watchdog on Jan. 6 for the joint venture, which would be their first attempt to take on Meta and Alphabet unit Google in the lucrative online advertising sector.