Ali Fazal stars in new digital ad for beatXP
The brand has launched a new digital campaign, ‘Khudh Ko Bana’
January 9, 2023
Best ads of the fortnight: Bail Kolhu applauds men in ‘rasodas’, vivo turns self-aware
Here’s a roundup of all the impressive spots between December 16 and 31
The ad-venturous CEOs
Why do some founders-CEOs have a penchant to appear in their own ad campaigns?
Jose Eshkenazi Smeke: How Fortnite Ads Work and How To Become A Bigger Brand Through Video Game Advertising
Jose Eshkenazi Smeke: How Fortnite Ads Work and How To Become A Bigger Brand Through Video Game Advertising
Decoding the Currency of Digital Advertising – Consumer Attention, ET BrandEquity
The digital advertising ecosystem is ballooning. Marketers are realising the need to measure the quality of media buys as consumers are bombarded with increasing volumes of irrelevant advertising messages.