Mondelez selling gum business including Trident for $1.35 billion
The sale includes gum brands Trident, Dentyne, Chiclets, Bubblicious and others in the U.S., Canada and Europe.
December 2022
Disney Plus With Ads: The Single Most-Important Detail You Should Know
I tested it for a week, and to the people who want to try it: $11 to go ad-free may not be so bad.
82% of active internet users have online shopping and research experience: Amazon Study
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
Farah Khan vouches for Gritzo in new ad with daughter Anya
The digital film will be amplified across multiple digital touchpoints including Instagram, Facebook and YouTube
It’s Tiku Talsania vs termites in new ad for CenturyDoors
The ad has been conceptualized by Wunderman Thompson and directed by Visual Audio
Shah Rukh Khan recommends Hyundai’s one-stop mobile app in new ad
The ad marks the launch of the carmaker’s myHyundai app
Samsung mocks Apple in new ad for lack of flippable iPhone
According to MacRumors, the Galaxy Flip phones appear as fans in a soccer stadium inspired by the 2022 World Cup in an advertisement posted on Samsung’s Weibo account.
Media Experts Cite Eroding Consumer Trust as Top Concern for Advertising on Social Media Platforms in 2023, IAS Industry Pulse Report Finds
/PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its IAS Industry Pulse Report that found media…
Historian Calls Out Brands Using His ‘Generic Face’ for Ads Without Consent
Manu S Pillai, a well-known writer and historian, had a similar situation when his photograph was used in a promotional advertisement for Unacademy’s upcoming product ‘NextLevel’.
Wavemaker’s global CEO Toby Jenner: Media and advertising have had a ‘work hard, play hard’ reputation
Toby Jenner, global CEO of WPP-owned Wavemaker, on changing dynamics of the ad business, India, and navigating through tough times.