The Year of Media Layoffs, Ad-Tier Launches and Private Equity Money Fueling Celebrity Brands
Advertising is in! Expanding budgets and headcount are out! But everyone still wants to work with A-listers, even the bean-counters. 2022, in review.
December 2022
U.S. baby formula shortage leads to boom in advertisements
It’s not your imagination if you feel like you’re seeing more ads for baby formula than ever before. Formula makers have stepped up marketing campaigns to grab a bigger piece of the lucrative, $5.6 billion formula market, after a severe shortage earlier this year shook consumer confidence, said Allen Sayler, an industry consultant. The months-long …
U.S. baby formula shortage leads to boom in advertisements Read More »
Amazon could be blamed for fake Louboutin shoe ads
Top EU court says Amazon could be held responsible for third-party sales of fake Louboutin shoes.
Colorado city councilmember faces backlash over ads mocking minorities
Councilmember Steve Sundberg of Aurora, Colorado, has issued an apology following backlash over a series of videos of himself imitating minority groups. Sundberg, who took office in 2021, created Facebook advertisements for his sports bar business Legends of Aurora Sports Grill in 2020 by doing stereotypical impressions of Arab Muslims, South Asians and Mexicans, among …
Colorado city councilmember faces backlash over ads mocking minorities Read More »
How B2B marketers are employing video advertising
B2B brands and marketers are increasingly employing video campaigns to generate leads and build connections with clients.
Even the FBI says you should use an ad blocker
The feds say cybercriminals are buying online ads to impersonate brands with the aim of stealing or extorting money from victims.
Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire
Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. We uncovered a network containing manga piracy, porn, fraud and disinformation.
Digital Advertising Strategies For An Uncertain 2023
Headlines about ad spending are consistent: while the sector is forecasted to grow, the growth is likely to slow to pre-pandemic levels. Advertisers are trying to anticipate the impact of rising interest rates, inflation, and a potential uptick in unemployment.
Study: Netflix Basic With Ads Accounted for Just 9% of New Signups
New research from Antenna also found that only 0.1% of Netflix’s U.S. subs switched to the ad-supported tier in November
NY State Will Now Require Companies to Post Salaries in Job Ads
New York will be the fourth US state to require salary ranges with job postings when a new law signed Wednesday by Governor Kathy Hochul takes effect in September. This fall, one in every five people in the US will live in a state with so-called pay transparency laws.