U.S. baby formula shortage leads to boom in advertisements

It’s not your imagination if you feel like you’re seeing more ads for baby formula than ever before. Formula makers have stepped up marketing campaigns to grab a bigger piece of the lucrative, $5.6 billion formula market, after a severe shortage earlier this year shook consumer confidence, said Allen Sayler, an industry consultant. The months-long closure of Abbott Laboratories’ formula plant in Michigan, after complaints of bacterial infections in infants, eroded the Similac maker’s market share.

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