Google is testing new Rewarded Ad Gate beta program for publishers
The program will give publishers an opportunity to monetize their most engaged users.
November 2022
Bloomreach Helps Marketers Lower Customer Acquisition Costs with New Snapchat Ad Integration, Using First-Party Customer Data to Choose the Right Audience for Every Ad
/PRNewswire/ — Bloomreach, the world’s #1 Commerce Experience Cloud, today announced businesses can now integrate Snapchat ads with Bloomreach Engagement. The…
How a newspaper ad changed Assam boxer Barbi Gogoi’s life
Guwahati: Newspaper advertisements are not just an ideal base to eat your evening snacks. Sometimes, they change lives. Just ask Barbi Gogoi. A 2018
Rewe drops ads with German soccer association over armbands row
BERLIN (Reuters) – Grocery chain Rewe has suspended its advertising with the German Football Association after soccer’s global governing body cracked down on players wearing ‘OneLove’ armbands in
Beware Of Google Ads, It Could Be A Security Risk: Here’s Why
Google Ads are usually safe and only redirect you to shopping websites but this new version can be harmful as per Microsoft.
Ad Banter: 7 Times Tech Brands Took Swipes At Each Other
Google vs Apple, Google vs Microsoft, OnePlus vs Xiaomi, Apple vs Microsoft, Nothing vs Something else…rare indeed is the period of time that passes without some mad ad swipes by one brand at another.
Azerion’s digital advertising formats drive up to 20x more attention than standard formats, according to independent survey
Amsterdam, 21 November 2022 – Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats. For advertisers, every second counts, therefore there is more demand than ever to understand the creative levers linking attention to brand performance. …
Surrogate ads of tobacco products in Himachal defy guidelines
Health experts in Tanda medical college have expressed concern over the surrogate advertisements on display in various parts of the state, promoting tobacco products.
Programmatic Advertising 101: A Guide to Programmatic Ad
Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient.
Hackers using Google ads to spread ransomware: Report
While people are warned not to venture into unknown websites as there are high risks of getting hacked or installing malware into their systems, the bad actors are coming with ingenious ways of