Inside Bidstack’s Plan To Build An SSP For In-Game Ads
Bidstack is building a dedicated SSP for video games. It recently raised $11 million to support its US expansion and the licensing of its in-game ad tech.
Bidstack is building a dedicated SSP for video games. It recently raised $11 million to support its US expansion and the licensing of its in-game ad tech.
BetMGM has pledged $180,000 to support the International Center for Responsible Gaming (ICRG) and its research and education initiatives.
Microsoft’s ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
The publisher aims to streamline branded ad buys amid economic headwinds.
Yahoo’s chief executive sees the deal as a long-term bet on digital advertising. The companies estimate that their ad partnership will generate $1 billion annually.