November 25, 2022

What’s Happening With Digital Ad Stocks?

Our theme of Ad Tech Stocks – which includes Internet platforms and ad technology players – has declined by close to 56% year-to-date, as the U.S. and the global economy face multiple headwinds, underperforming the Nasdaq-100, which remains down by roughly 29% over the same period.

Swiggy Instamart launches regional ad campaign

The campaign has a 30-second TV commercial created to reframe ordinary, everyday banter in a Tamil, Kannada, Telugu, and Malayali households. Pairing localised nuances like the couple’s healthy disses, with subtle humour, the ads showcase how the grocery delivery service’s is a good destination for purchases