Axios Is Building Toward An Even Revenue Split Between Ads And Subscriptions
The long-term goal is for Axios to have about 50% of its revenue come from ads and the other half from subscriptions, said its CBO Fabricio Drumond.
November 8, 2022
Apple Faces An Uphill Battle In Its Ad Tech Expansion
Some view Apple’s recent moves as a means to protect their interests, but the likely strategy is to build a moat around Apple’s burgeoning ad business.
Twitter under Elon Musk: Brands that have stopped ads and ones that are sticking around
Advertisers are grappling with Twitter’s new ownership under Tesla boss Elon Musk. To pause or carry on is the dilemma that several brands are facing about spending their advertising dollars/rupees on the micro-blogging platform. Musk on his own has acknowledged a fall in ad revenue on Twitter. “Twitter has had a massive drop in revenue, …
Twitter under Elon Musk: Brands that have stopped ads and ones that are sticking around Read More »
Is ad waste in connected TV making brands wary?
A study recently found that CTV ads are being counted even when TV is off. This is resulting in ad waste to the tune of $1 billion
Allianz to Halt Paid Twitter Ads, for Now
German insurer and asset manager Allianz will halt its paid advertising on Twitter for now, a spokesperson said on Monday, the latest in a wave of similar