Instacart, the leading grocery technology company in North America, today announced Instacart Promotions, a new suite of advertising solutions for brand partners to deliver more value and savings to consumers as they shop across the Marketplace. For the first time, all brand partners, including emerging brands, have self-service access and capabilities to launch new deal …
Spain is enacting a new ethics code to discourage toy manufacturers from using sexist stereotypes such as dolls for girls and action figures for boys in advertisements as the Christmas season kicks off
Brands are trying to find the right recipe to Super Bowl marketing success
As the proposed Political Advertising regulation is soon due to be voted on in two critical committees of the European Parliament, lobbying efforts are underway to narrow the text’s scope.
The collapse of FTX and the ongoing crypto winter means a lot less ad spending will be coming from what was seen as an emerging industry.
Bidstack is building a dedicated SSP for video games. It recently raised $11 million to support its US expansion and the licensing of its in-game ad tech.
BetMGM has pledged $180,000 to support the International Center for Responsible Gaming (ICRG) and its research and education initiatives.
Microsoft’s ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
The publisher aims to streamline branded ad buys amid economic headwinds.
Yahoo’s chief executive sees the deal as a long-term bet on digital advertising. The companies estimate that their ad partnership will generate $1 billion annually.