Outlook is a popular email service from Microsoft. It has around 500 million users around the world. Since anyone can use Outlook for free, the platform shows some ads for users. However, it seems that Microsoft is making its ads strategy more aggressive for users of Outlook’s iOS and Android apps. For those not familiar, …
Microsoft Outlook is now showing more ads in its iOS and Android app Read More »
Frustration over the new ads is growing, but to advertisers, they represent new opportunities to get in front of brands in a less competitive space.
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This comes as a surprise because Apple is aggressively pushing its privacy first policy. Apple launched a feature called App Tracking Transparency (ATT) last year to support the users to keep a check on apps.
As per the company, the platform has been introduced to make MX inventory directly available to small, medium and large business owners, marketing managers, media agencies, SMEs, metros and non-metro advertisers
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