Ad spending this election season is estimated at nearly $10 billion, surpassing even the 2020 presidential election. We look at two ads and what’s at stake these midterms.
YouTube and Facebook fared better in the experiment.
Political ads, especially around an election, can be overwhelming to some and there are often misconceptions surrounding the content and scheduling of political ads.
“First Amendment protections, according to the Supreme Court of the United States, say that campaign ads do not actually have to be true in their advertising of people and therefore you’re allowed to lie.”
With dollars flowing into mid-term election advertising, political ads are garnering eyeballs from an attentive audience, according to new data from TVision. | Viewers identifying as Independents are paying the most attention to political ads. Meanwhile, younger viewers age 18-24 are paying 12% more attention to political ads on CTV compared to all other ads.
Researchers have found that political advertising literacy in the U.S. is low. The article discusses the underlying reasons for this low literacy and what the Politcal Advertising Literacy Group is doing to help voters better understand political advertising.
Italy supports a full ban on targeted advertising based on the tracking of users, but France seems to be on the fence with regard to a number of key elements of the proposed regulation on political advertising.
Germany and Greece are both backing a general ban on the use of personal data in political advertising, according to their response to the Council’s Czech Presidency.
Meta said that hundreds of people across more than 40 teams are working on the midterms polls, and it spent approximately $5 billion globally on safety and security last year alone.
Meta loosely outlined how it plans to brace its platforms for the upcoming U.S. midterm elections Tuesday, starting with political ads. In November, the nation will decide a number of key congressional and gubernatorial races in the midst of worsening political polarization that the social network has become synonymous with in recent years. Meta, which …
Facebook will turn off new political ads a week before US midterm elections Read More »