Online gambling retention and engagement services provider Enteractive has appointed John Foster as head of B2B sales for Europe and Asia.
Business-to-business (B2B) sales involve selling products or services to another business. This selling category is becoming increasingly popular due to its large market potential and substantial sales opportunities. Studies indicate that businesses have been more proactive in B2B e-commerce, and as of 2022, the value of transactions reached USD$130 billion. And to improve efficiency, B2B …
Conversion Marketing embraces spike in demand for co-marketing content and programs to maximize budgets and generate measurable results