B2B

An Essential Guide To B2B Sales Forecasting

Business-to-business (B2B) sales involve selling products or services to another business. This selling category is becoming increasingly popular due to its large market potential and substantial sales opportunities.  Studies indicate that businesses have been more proactive in B2B e-commerce, and as of 2022, the value of transactions reached USD$130 billion. And to improve efficiency, B2B …

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