Axios Is Building Toward An Even Revenue Split Between Ads And Subscriptions
The long-term goal is for Axios to have about 50% of its revenue come from ads and the other half from subscriptions, said its CBO Fabricio Drumond.
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Twitter under Elon Musk: Brands that have stopped ads and ones that are sticking around
Advertisers are grappling with Twitter’s new ownership under Tesla boss Elon Musk. To pause or carry on is the dilemma that several brands are facing about spending their advertising dollars/rupees on the micro-blogging platform. Musk on his own has acknowledged a fall in ad revenue on Twitter. “Twitter has had a massive drop in revenue, …
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Allianz to Halt Paid Twitter Ads, for Now
German insurer and asset manager Allianz will halt its paid advertising on Twitter for now, a spokesperson said on Monday, the latest in a wave of similar
Mondelez India joins growing list of companies pausing Twitter ads; top brands monitor developments after Musk takeover
At present, companies have pressed pause on advertising as they believe misinformation and objectionable content may be allowed to go on Twitter under Musk’s leadership.
Vote now: Would you buy a phone with ads if it was cheaper?
Ever since the internet revolution, things have changed for the worse, as advertisers quickly found out that connecting people also equals to blasting them with ads.
New in Peach: Send ads to Netflix
Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix’s new ad-supported
TikTok Will Allow Some Gambling Ads to Run in Australia
Harm reduction advocates and gambling researchers have been quick to condemn the shift.
Netflix Basic with Ads plan: What to expect when it launches in India
Netflix may soon expand its affordable ad-supported plan in more regions including India. Here are all the details around the plan you should know about before that happens.
General Mills, Audi join list of companies pausing Twitter ads
General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk.