Amitabh Bachchan’s advertising debut with BPL
It was a massive pitch with 15 agencies in the arena. The marketing team pulled off a coup by signing on Amitabh Bachchan in his first ad ever. BPL’..
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Advertising, a climate criminal?: Saturday Solologues
Is the advertising business doing enough to curb its environmental impact? How much of it is voluntary and is there enough happening to make the ad wo..
Bitfari Releases Ads Platform
Gartner defines the ad tech market as technology for managing digital advertising across channels, including: display, video, streaming TV, mobile, social,
How CafeMedia Recouped Millions Through Ad Block Recovery
Between October 2020 and June 2022, it detected over 500 million pages with blockers running on them
“Storm clouds” could be brewing for Google as the ads downturn hits tech companies
The company temporarily froze hiring to prepare for an economic slowdown. Digital ads, like on search and YouTube, could be among the first to get hit.
Does Reddit even have an ads policy?
According to Marketing Brew and a third-party tool called Pushshift, the answer is, maybe?
Guidelines to prevent misleading ads
The Central Consumer Protection Authority (CCPA) has notified the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022
Bengaluru police arrest 4 who used Google ads for fake courier service
Bengaluru police caught four persons who ran a hoax courier service firm and used Google ads to pose as booking agents.
Kinara Capital launches ‘JadejaBatsForKinara’ Ad Campaign with Indian Cricketer Ravindra Jadeja
Bengaluru (Karnataka) [India], July 21 (ANI/NewsVoir): Kinara Capital, a leading fintech driving MSME financial inclusion across 100+ cities in India, today announced the launch of the #JadejaBatsForKinara advertising campaign featuring the company’s exclusive brand ambassador Ravindra Jadeja. Kinara Capital is empowering India’s small business entrepreneurs with myKinara App that offers fast and flexible collateral-free MSME …