TikTok will make its ads smarter and easier for advertisers to create, as rivalry with Meta heats up
TikTok plans be more competitive with Meta by bringing AI to its ads before the holidays
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How To Launch Your First Google Ads Remarketing Campaign
Discover the ins and outs of creating your first Google Ads remarketing campaign with these five crucial steps.
How to approach B2B advertising during a challenging Q4
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Founder of Go Ads, Nick Kohlschreiber, Examines the Relationship Between Marketing and Tech
/PRNewswire/ — An incredibly valuable relationship has been long in existence between digital technology and marketing. Founder of an innovative media…
Meta courts mobile publishers with incentivized app adverts
The Facebook owner launches rewarded interstitial ads, providing publishers with a new way to generate revenue.
Piracy to Ads to Ransomware: Investigation Finds $121 Million in Dangerous Malicious Ads on Piracy Sites Designed to Trick Users into Infecting Their Devices
/PRNewswire/ — Visitors to piracy sites are bombarded with malicious ads that use scare tactics to trick them into downloading malware, including ransomware…
YouTube tests 5 unskippable ads: Will users be ‘forced’ to watch more ads?
At the moment, YouTube shows only two unskippable ads which is still fine for a free user. But, it seems that five ads have irked many, as several users have expressed their disappointment on Twitter.
Google Ads Scripts Gains Support For Performance Max Campaigns
Google announced that Google Ads scripts now support Performance Max campaigns. Google said,
Italy backs ban on data tracking in political ads, France hesitates
Italy supports a full ban on targeted advertising based on the tracking of users, but France seems to be on the fence with regard to a number of key elements of the proposed regulation on political advertising.
ChannelAdvisor Announced as Google Ads Premier Partner Awards Finalist
/PRNewswire/ — ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase…