Four year high in job ads citing a casual dress code, as employers favour comfort over presentation
Across the UK, companies are increasingly relaxing their dress codes and relating comfort to productivity, according to new research from smarter job
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TV industry records 25% ad revenue growth for FY21-22
With a growth of 5%, the sector has been valued at Rs 72,000 crore, states the TRAI’s annual report for FY 2021-22
Sridevi Seen In A Traditional Look As Old Ad Resurfaces, Fans Are Enchanted By Her Beauty. Watch
The video begins with a few close-up shots of her face, with special emphasis on her eyes. It then shows several photos of the actor garbed in traditional attire from different angles.
New Vericast Survey Highlights Advertising Paradox
A recent consumer survey by Vericast validated a paradox about personal data that puts marketers in a tough spot. When it comes to digital advertising, consumers want a custom experience – but not at the expense of privacy.
Political Advertising: Three Key Points for EU Negotiators
EU lawmakers are about to start final negotiations on the new EU rules on transparency and targeting of political advertising (TTPA).
Joe Pisani (opinion): Is there an antidote to Viagra ads?
Columnist Joe Pisani looks to Big Pharma for a cure from relentless Viagra ads.
Ad group WPP sees 3-5% growth in 2023
British ad group WPP forecast organic growth for 2023 of 3% to 5%, above analyst expectations, after new client wins helped its 2022 sales came in towards the top end of its target.
Liftoff’s Report Finds Longer Video Ads More Effective
Liftoff, the leading growth acceleration platform for the mobile industry, unveiled its fifth annual Mobile Ad Creative Index report. The report analyzes trends across five key app verticals: gaming, e-commerce, finance, entertainment, and dating & social.
Hateful ads submitted to Facebook, TikTok and YouTube approved by platforms
Human rights group Global Witness submitted 10 ads containing extreme and violent hate against the LGBTQ+ community
Baidu beats Q4 revenue estimates, bolstered by strength in its advertising, cloud and AI business
China’s Baidu Inc beat revenue estimates for the fourth quarter on Wednesday, bolstered by strength in its advertising, cloud and artificial intelligence businesses, sending its U.S.-listed shares up 7% in premarket trading.