Is your ad actually working? Here’s how you can track brand recognition
In the world of advertising, brand recognition can mean the difference between your business being front of mind for your audience, or just another fish in the sea.
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Ads are coming to Android lock screens in the US: the industry reacts
It’s a trend that’s already gained steam in Asian markets. Now, US Android users could soon be staring at lock screens populated by ads. What would such a reality mean for brands? And would users stand for it? Industry experts offer their two cents.
BFSI ad volume on TV up 7% in Jan-March’22
According to TAM AdEx report, while Print and Radio each saw 11% growth in ad volume in Jan-Mar’22, it was 8% for Digital
Five Reasons Why Ad Networks Just Won’t Die
The digital advertising industry has been talking about the premature death of ad networks for years. But there’s a reason why they’ve survived for so long.
Gov. Gavin Newsom Airs Ad in Florida Saying, ‘Join Us in California, Where We Still Believe in Freedom’
In the ad, photos of Gov. Ron DeSantis, a Republican who is thought to be mulling a run for the presidency, can be seen shaking hands with former President Donald Trump
Your Next Android Phone’s Lock Screen Could Be Filled With Ads
Glance, a Google-backed mobile ad company, has plans to expand its lock screen platform in the U.S.
Netflix Announces It Will Include Ads in New Subscription Tier
Netflix will incorporate advertisements into a lower-priced tier after a rocky first half of the year, including subscriber losses, stock plunges and layoffs.
AdExplainer: What Are The Different Types Of Video Game Ads?
Video games support intrinsic in-game ads, as well as ads that are delivered alongside gameplay. Marketers can also advertise on channels related to gaming.
Now, AAP govt in Punjab spends Rs 37 cr in 2 months on ads, many aimed at poll-bound Gujarat
RTI reply reveals that govt spent Rs 20 crore on TV & radio ads and Rs 17.21 crore on newspaper ads between March & May. AAP dismisses criticism, says media ‘best way to spread message’.
Storyboard18 – Stacks & Strategies | Programmatic audio ads: Are advertisers and users listening?
The space can unlock newer capabilities if audio platform providers can innovate more.