How to Create Video Ads That Actually Sell (and Why You Need Them in Your Marketing Strategy)
Video is essential for every consumer brand. Here’s how to create a compelling video for your brand and why it matters.
Council Post: Seven Phrases That Defined Advertising In 2022 (And Describe Where The Industry Is Headed Next)
The Association of National Advertisers dubbed “inclusion” the 2022 Marketing Word of The Year, but I think there’s more to it.
Tesla’s biggest hater airs Super Bowl ad against FSD
The Dawn Project is airing a Super Bowl ad attacking Tesla’s FSD, calling for regulators to ban the software.
What the M&M’s commercial shows about Super Bowl ads today
The much-hyped M&M’s Super Bowl commercial that was supposed to clarify the status of the brand’s “spokescandies,” which were put on pause after they were criticized by right-wing pundits, finally aired on Sunday, and it was, well, confusing.
Look for lots of cute animals and humor in Super Bowl ads
NEW YORK (AP) — The Super Bowl battle between the Kansas City Chiefs and the Philadelphia Eagles has begun — and off the field, 50-plus marketers are having a battle of their own. They’re trying to reach the more than 100 million people tuning into the Super Bowl broadcast on Fox.
Super Bowl: Rihanna, the ads and everything but the football
As the game bores on, a host of celebrity ads, brand new trailers and a much-anticipated performance from Rihanna will provide distraction
Bad taste? McDonald’s vows to remove McCrispy ad next to crematorium
Burger chain’s bus stop advertisement in Cornwall, England, provokes restrained backlash and a few chuckles
Yahoo plans to lay off 20% of staff amid advertising woes
Yahoo’s last Bay Area offices are in San Francisco.
Councillor suggests ads on buses, but it might not stop there
Staff point out town doesn’t have corporate policy for advertising on parks, rec, culture, or transit assets, but suggest one should be developed