Doobie-us: Pot ads come to Twitter amid cannabis industry collapse
Weed delivery services could be advertising on Twitter feeds soon.
Wisc. Supreme Court race goes over $6 million in ad spending
The race to determine’s the court’s balance of power features four candidates in a non-partisan primary Tuesday.
Traditional advertising to account for Rs62,000 crore in 2023: Report
The report noted that of the entire traditional pie, television will occupy the largest share of 32%, at about Rs33,500 crore, followed by spends on print — ₹20,133 crore or 19% of all ad spends
Broadway advertising isn’t working — but it can
“Broadway is Back!” We get told often we are there — or at least almost there. But producers of new works know the truth: Existing mega-brands are carrying the weight, and new work we all admire is suffering. For a long time now I have heard a frustration that so much advertising money is spent,…
DISQO Ranks Top Performing Big Game Ads for Customer
Customer experience (CX) platform DISQO today released its third annual Big Game Brand Lift report and revealed which ads delivered the most positive consumer reactions and attitudinal changes. In the analysis, DISQO’s Ad Testing and Brand Lift products were used to provide unparalleled views of performance, including creative appeal (memorability, uniqueness, relevancy, believability, etc.) and …
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How to create an effective Facebook advertising campaign in 2023
Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.
Assam govt ads claim ‘ownership’ of 6th Jyotirlinga; Maha Oppn fumes
The ad, released by the Assam government on Tuesday in various media, bears the photo of Chief Minister Himanta Biswa Sarma greeting and inviting people on the occasion of the upcoming Maha Shivratri (February 18) celebrations. “Welcome to the site of India’s Sixth Jyotirlinga,” says the huge media ads, which have given the names of …
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Where Were All the Car Ads At This Year’s Super Bowl?
This year’s Super Bowl had its star-studded moments. But as far as blockbuster car advertising, it was a lackluster year
Mike Conley pays dividends in Timberwolves win + Best, worst Super Bowl ads
Host Michael Rand says he could see a big difference between Mike Conley’s first and second games with the Timberwolves. Also, the creative director of a Twin Cities ad agency breaks down Super Bowl ads.
Indian ad spends to grow 15.5% in 2023, will rank 8th globally, says GroupM
Adex will be driven by telecom, retail, banking and finance, travel and tourism