Customer experience (CX) platform DISQO today released its third annual Big Game Brand Lift report and revealed which ads delivered the most positive consumer reactions and attitudinal changes. In the analysis, DISQO’s Ad Testing and Brand Lift products were used to provide unparalleled views of performance, including creative appeal (memorability, uniqueness, relevancy, believability, etc.) and boosts to brand awareness. DISQO’s report moves beyond subjective critiques to highlight business-driving results for these multi-million dollar advertising investments.
