A recent consumer survey by Vericast validated a paradox about personal data that puts marketers in a tough spot. When it comes to digital advertising, consumers want a custom experience – but not at the expense of privacy.
EU lawmakers are about to start final negotiations on the new EU rules on transparency and targeting of political advertising (TTPA).
Columnist Joe Pisani looks to Big Pharma for a cure from relentless Viagra ads.
British ad group WPP forecast organic growth for 2023 of 3% to 5%, above analyst expectations, after new client wins helped its 2022 sales came in towards the top end of its target.
Liftoff, the leading growth acceleration platform for the mobile industry, unveiled its fifth annual Mobile Ad Creative Index report. The report analyzes trends across five key app verticals: gaming, e-commerce, finance, entertainment, and dating & social.
Human rights group Global Witness submitted 10 ads containing extreme and violent hate against the LGBTQ+ community
China’s Baidu Inc beat revenue estimates for the fourth quarter on Wednesday, bolstered by strength in its advertising, cloud and artificial intelligence businesses, sending its U.S.-listed shares up 7% in premarket trading.
Change – even change that restricts data collection or use – doesn’t have to be a negative for digital advertisers, writes NAI CEO Leigh Freund.
WARC’s latest Global Ad Trends report, titled ‘Media models in flux,’ highlights the challenges faced by content-creating publishers in the
There is a bias towards environmental issues in this issue.