Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire
Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. We uncovered a network containing manga piracy, porn, fraud and disinformation.
December 21, 2022
Digital Advertising Strategies For An Uncertain 2023
Headlines about ad spending are consistent: while the sector is forecasted to grow, the growth is likely to slow to pre-pandemic levels. Advertisers are trying to anticipate the impact of rising interest rates, inflation, and a potential uptick in unemployment.
Study: Netflix Basic With Ads Accounted for Just 9% of New Signups
New research from Antenna also found that only 0.1% of Netflix’s U.S. subs switched to the ad-supported tier in November
NY State Will Now Require Companies to Post Salaries in Job Ads
New York will be the fourth US state to require salary ranges with job postings when a new law signed Wednesday by Governor Kathy Hochul takes effect in September. This fall, one in every five people in the US will live in a state with so-called pay transparency laws.
Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.