BrewDog’s anti-World Cup ads fail to catch attention of consumers
The majority of beer drinkers and football fans aren’t aware of BrewDog’s World Cup ‘Anti-Sponsor’ campaign, and there is a lack of strong reaction either way among those who are.
November 2022
Microsoft Video Ads Are Now Broadly Available
Following a pilot period that lasted over a year, video ads from Microsoft Advertising are now broadly available.
What marketers are learning about video ads through data insights
As brands increasingly invest in video advertising, data is fundamentally reshaping their approaches to the creative elements used in these campaigns.
Unapologetically Football, Unapologetically Festive: Behind Sports Direct’s Christmas Ads
Little Black Book, To find out about Eric Cantona and Mason Mount’s behind-the-scenes jokes and what went into parodying the “Christmas advert arms race”, we spoke to Sports Direct CMO Beckie Stanion, COPA90 CD Lawrence Tallis and Pulse director Freddie Waters
Eli Lilly pulls Twitter ads after blue check fallout: report
Eli Lilly’s stock tanked 6% over just one day late last week, wiping billions of dollars from its market cap amid a single tweet from a fake account that was verified by Twitter. | Eli Lilly’s stock tanked 6% over just one day late last week, wiping billions of dollars from its market cap amid …
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Buying ads on Twitter is ‘high-risk’ according to the world’s biggest ad agency
Twitter’s losing support from its biggest advertisers.
TikTok Offers New Resources & Ad Credits For Small Businesses
TikTok offers eligible small businesses $100 in ad credits to entice them into advertising on the platform.
6 On Your Side: Consumer Confidence, Facebook Ads for Dangerous Supplements
Facebook users often see ads for supplements that make incredible-sounding health claims. But, some of these ads target vulnerable users with products that can be dangerous and illegal.
Study: If The Content Is Free, Aussies Will Watch Ads
A new study has found that Australians engage best with ads delivered to them on ad-supported streaming services, compared to other platform types like linear TV or paid subscription services. Over half (54 per cent) of Australians surveyed said they watch ads on ad-supported services either in part or full, whereas this figure doesn’t exceed …
Study: If The Content Is Free, Aussies Will Watch Ads Read More »