From reach to relevance is key to fight ad fraud
Ad-fraud is not only about increasing reach through bots on social media or click injection
July 23, 2022
BJP-led Centre has spent over Rs 900 crore on ads since 2019
The data was provided by Minister of Information and Broadcasting Anurag Singh Thakur in the Rajya Sabha.
Wall Street closes lower as ad tech, social media stocks drop
Meanwhile, a survey on Friday showed that U.S. business activity contracted for the first time in nearly two years in July, deepening concerns about an economy stunted by high inflation, rising interest rates and dwindling consumer confidence.
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