‘Cruelty Doesn’t Fly,’ says PETA India in new airport ads
The new trolley ad will stay up throughout July
July 11, 2022
As Programmatic Streaming Grows, The Ad Experience Has To Improve
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Nicole Scaglione, global VP of OTT & CTV business at PubMatic. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. Netflix is planning to introduce an… …
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Google Offers To Spin Out Its Ad Tech?!; And Meta May Be Up Next
Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit.
Patanjali Anti-Allopathy Ad, a Window Into All That’s Wrong With Indian Healthcare
Both Baba Ramdev and the supporters of science-based medicine need to remember that unless evidence is in the public domain, evidence-based medicine is of little use.
Meta India’s Sandeep Bhushan, on how video led advertisements drive consumer engagement across its brands
As per the company users spend nearly 50% of their time consuming videos on Meta’s platforms