At the moment, YouTube shows only two unskippable ads which is still fine for a free user. But, it seems that five ads have irked many, as several users have expressed their disappointment on Twitter.
YouTube has started tests showing 5 unskippable ads before each video starts to some users. One user reported seeing 11 ads before their video started. This may force more people towards adblockers and apps like YouTube Vanced.
News, analysis and comment from the Financial Times, the worldʼs leading global business publication
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