Allianz to Halt Paid Twitter Ads, for Now
German insurer and asset manager Allianz will halt its paid advertising on Twitter for now, a spokesperson said on Monday, the latest in a wave of similar
German insurer and asset manager Allianz will halt its paid advertising on Twitter for now, a spokesperson said on Monday, the latest in a wave of similar
At present, companies have pressed pause on advertising as they believe misinformation and objectionable content may be allowed to go on Twitter under Musk’s leadership.
General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk.
Several civil society organisations called on major advertisers like Apple and Amazon to commit to suspending ads on Twitter
After acquiring Twitter, Elon Musk wrote an open letter to advertisers stressing that he doesn’t want the platform to become a “free-for-all hellscape.”
For carmakers, the choice to advertise on a platform owned by the man who leads an automotive rival further complicates the situation.
Twitter gets an Edit button, Instagram increases ads and Google gets serious about wearables.
Some major advertisers including Dyson, Mazda and chemicals company Ecolab have suspended their marketing campaigns or removed their ads from parts of Twitter because their promotions are appearing alongside tweets soliciting child pornography, the companies told Reuters.
CoinDCX warns users to stay away from their official Twitter account as it was compromised by hackers.
Learn how to research and model your competitors’ audience targeting to get more from your Twitter ads.