It’s a timeworn advertising question — is my ad campaign working? In pharma, that can be an especially difficult question to answer in part because of privacy regulations, but also because the brands spend a lot of money on TV commercials where viewers can’t directly click on an ad. Healthcare
Microsoft announced the slowest growth in its digital advertising business in more than a year, part of a bevy of tech giants to report decelerating ad revenue amid the broader… Read More
Meanwhile, a survey on Friday showed that U.S. business activity contracted for the first time in nearly two years in July, deepening concerns about an economy stunted by high inflation, rising interest rates and dwindling consumer confidence.
The company temporarily froze hiring to prepare for an economic slowdown. Digital ads, like on search and YouTube, could be among the first to get hit.
Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit.