A new metric in ad tech: Carbon emissions
The adtech industry can reach net zero carbon emissions by prioritizing the issue, influencing their partners, and educating the public.
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Big Tech ramps up pressure to curb political ads regulation
As the proposed Political Advertising regulation is soon due to be voted on in two critical committees of the European Parliament, lobbying efforts are underway to narrow the text’s scope.
Ad Banter: 7 Times Tech Brands Took Swipes At Each Other
Google vs Apple, Google vs Microsoft, OnePlus vs Xiaomi, Apple vs Microsoft, Nothing vs Something else…rare indeed is the period of time that passes without some mad ad swipes by one brand at another.
Apple Faces An Uphill Battle In Its Ad Tech Expansion
Some view Apple’s recent moves as a means to protect their interests, but the likely strategy is to build a moat around Apple’s burgeoning ad business.
Big Tech Earnings Put Advertising, Privacy, And User Experience In Focus
Apple, Amazon, and Meta led a barrage of Big Tech Earnings where this quarter, the stark contrast between Apple and Meta provide a powerful indicator of how Advertising, Privacy, and User Experience are separating Apple’s strength from Meta’s woes.
Ad Tech Companies Are Partnering To Better Measure Cross-Platform Video Audiences
Last month iSpot and 605 announced partnerships with Conviva to enhance cross-platform measurement & deduplication. Nielsen has been signing clients for their own cross platform measurement initiative.
Emergence of new-age tech trends in advertising
One of the most noticeable and widely used technology trends, especially in mainline communication in 2022 is that of deepfake, artificial intelligence and machine learning
Matrimonial ad asks software engineers to ‘not call’, tech CEO jokes, ‘Future of IT does not look so sound’
The undated matrimonial advertisement for a groom explicitly asks software engineers to not seek their proposal.
Founder of Go Ads, Nick Kohlschreiber, Examines the Relationship Between Marketing and Tech
/PRNewswire/ — An incredibly valuable relationship has been long in existence between digital technology and marketing. Founder of an innovative media…
Google defends Meta deal, ad tech empire from antitrust threat
A 2018 advertising pact between Alphabet Inc.’s Google and Meta Platforms Inc. doesn’t violate antitrust law because it doesn’t restrict Facebook from using rival ad exchanges, Google’s attorney told a federal judge.