Ad volumes soar by 16pc for Retail sector on TV in 2022: TAM Report
TAM AdEx released the Cross Media Report for Rewinding year 2022 for Advertising in the Retail Sector on TV, Print,
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New Patent Reveals Apple’s Plan To Add Camera To Future Apple Watch Models: Report
As smartwatches become larger and more sophisticated, especially on the Apple side of things with the recently launched Apple Watch Ultra, we might ask ourselves if they could provide more functions on our wrists. We have seen science fiction movies and popular media that depict having a computer on our wrists—essentially replacing smartphones and laptops—and …
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Magnet Forensics Comments on Glass Lewis Report
Magnet Forensics Inc. (the “Company” or “Magnet”) (TSX: MAGT), a developer of digital investigation solutions for enterprises and public safety organi
Mobile Backend As A Service Market Projected To Hit USD 87 Billion at a 64% CAGR by 2030 – Report by Market Research Future (MRFR)
New York, US, March 14, 2023 (GLOBE NEWSWIRE) — Market Analysis According to a comprehensive research report by Market Research Future (MRFR), “Mobile Backend as a Service Market By Service Type, By Operating
Liftoff’s Report Finds Longer Video Ads More Effective
Liftoff, the leading growth acceleration platform for the mobile industry, unveiled its fifth annual Mobile Ad Creative Index report. The report analyzes trends across five key app verticals: gaming, e-commerce, finance, entertainment, and dating & social.
Global ad spend in publishing media set to decline 7.7pc in 2023 to $47.2bn: Report
WARC’s latest Global Ad Trends report, titled ‘Media models in flux,’ highlights the challenges faced by content-creating publishers in the
Traditional advertising to account for Rs62,000 crore in 2023: Report
The report noted that of the entire traditional pie, television will occupy the largest share of 32%, at about Rs33,500 crore, followed by spends on print — ₹20,133 crore or 19% of all ad spends
‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want
The report found that ad engagement on TikTok is quite high, with 56% of users saying they’ve bought products based on TikTok videos.
Ad spends of ‘Brands of Bharat’ grew by 255% in 2022 over 2020: TAM report
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media