People notice social media ads almost as much as they notice print ads: Report
As per a recent survey conducted by consumer data intelligence consultancy Axis My India, only 17% notice ads on social media platforms, 15% on print, 6% on
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Netflix Calls Report Of November Ad Tier Debut And Hefty Rate Demands “Speculation”
Netflix called a Wall Street Journal report that its ad tier will launch November 1 with steep rate demands for advertisers “speculation.”
Now more ads in Microsoft Outlook running on iOS and Android devices: Report
Redmond- based tech giant has earlier put ads only in the ‘Other’ tab for free users, but since a few months the ads are also appearing in the single-inbox mode.
Apple Maps app to start showing ads from next year: Report
This comes as a surprise because Apple is aggressively pushing its privacy first policy. Apple launched a feature called App Tracking Transparency (ATT) last year to support the users to keep a check on apps.
Report: Free Ad-Supported Channels On The Rise; Consumers Actually Don’t Mind Ads After All
Findings from Hub’s new “TV Advertising: Fact vs. Fiction” reveals that consumers love their streaming content enough to stay tuned through—and even on occasion enjoy—ads that punctuate their content experiences….
Apple may start showing more ads on iPhones: Report
At present, Apple shows ads in the App Store where developers pay to have their app promoted on the search page. It may be expanded to Apple Books and Apple Podcasts in the future.
Microsoft is the latest tech giant to report decelerating advertising revenue
Microsoft announced the slowest growth in its digital advertising business in more than a year, part of a bevy of tech giants to report decelerating ad revenue amid the broader… Read More
Vivo India pauses all ads featuring Virat Kohli amid money laundering probe: Report
At the time of signing, Vivo had said the association will include advertising across platforms, promotions, events and social media campaigns.
Google offers to split ad-tech biz to avoid anti-trust lawsuit: Report
According to the Wall Street Journal, the deal was part of multiple concessions the tech giant offered the US Department of Justice to avoid lawsuits alleging anti-competitive practices.
Humour in ads: 93% likely to remember funny ads: Oracle report
Yet, the Oracle Global Happiness report says 94% of the business leaders surveyed in India do not have the wherewithal to leverage humour