TikTok will make its ads smarter and easier for advertisers to create, as rivalry with Meta heats up
TikTok plans be more competitive with Meta by bringing AI to its ads before the holidays
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Meta courts mobile publishers with incentivized app adverts
The Facebook owner launches rewarded interstitial ads, providing publishers with a new way to generate revenue.
As ad biz takes hit, Meta builds more paid features across its apps
According to The Verge, the new division is Meta’s “first serious foray into building paid features across its main social apps”
Google defends Meta deal, ad tech empire from antitrust threat
A 2018 advertising pact between Alphabet Inc.’s Google and Meta Platforms Inc. doesn’t violate antitrust law because it doesn’t restrict Facebook from using rival ad exchanges, Google’s attorney told a federal judge.
Meta to expand SME loan plan; launches India-first ads on EMI
Meta has also announced the launch of an India-first equated monthly instalment (EMI) scheme for the advertisers on its platforms, which also include the Instagram photo and video sharing service. The scheme will allow companies, especially small businesses, to spread the payment of their ad spending over three months.
Meta to ban political ads in final week for US midterm elections
Meta said that hundreds of people across more than 40 teams are working on the midterms polls, and it spent approximately $5 billion globally on safety and security last year alone.
Meta Brings Automation To Small Business Advertising
Meta is introducing new AI and automation tools to help advertisers get more out of their ad spend.
Meta Faces Lawsuit Over Collecting Health Information for Targeted Ads
The class-action lawsuit claims Meta collected the information through a company ad-targeting tool that’s been embedded on patient websites.
Meta, US hospitals sued for using healthcare data to target ads
Meta Platforms Inc, along with top US hospitals were sued for this week for using healthcare data to target ads.
Meta, Google, Apple and others reveal the messy state of digital advertising
Quarterly reports reveal winners and losers among platforms vying for advertising dollars in a tough climate.