media
TikTok undercuts social media rivals with cheap ads in battle for growth
Advertisers, industry bodies and brands say an increasing amount of ad spend has moved from platforms such as Twitter and Meta over to TikTok owing to lower costs and better levels of engagement.
Vox Media to ban all fossil-fuel ads as it launches new carbon-neutral advertising solution
Owner of New York title says banning fossil fuel ads is just one of a number of planned initiatives in 2023 to help tackle climate crisis
State departments spent €1.4m on social media ads in 2022
Dramatic rise in amounts forked out, with ads placed across Twitter, Instagram, Facebook, TikTok, LinkedIn, Snapchat, and YouTube
The Year of Media Layoffs, Ad-Tier Launches and Private Equity Money Fueling Celebrity Brands
Advertising is in! Expanding budgets and headcount are out! But everyone still wants to work with A-listers, even the bean-counters. 2022, in review.
Media Experts Cite Eroding Consumer Trust as Top Concern for Advertising on Social Media Platforms in 2023, IAS Industry Pulse Report Finds
/PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its IAS Industry Pulse Report that found media…
Wavemaker’s global CEO Toby Jenner: Media and advertising have had a ‘work hard, play hard’ reputation
Toby Jenner, global CEO of WPP-owned Wavemaker, on changing dynamics of the ad business, India, and navigating through tough times.
Retail Media Networks Are The Next Big Advertising Channel
Retail Media Networks are forecast for significant growth in the years ahead. Becoming a strong revenue source for retailers and a valuable component in ad advertisers marketing mix.
Crypto crash leaves media companies with budget holes as advertising dries up
The collapse of FTX and the ongoing crypto winter means a lot less ad spending will be coming from what was seen as an emerging industry.
Who killed the social media ad boom?
News, analysis and comment from the Financial Times, the worldʼs leading global business publication