Measure, target, protect: How content publishers can maximize ad revenue
From entire campaigns right down to a single banner, it is now possible for advertisers to demand maximum bang for their buck.
From entire campaigns right down to a single banner, it is now possible for advertisers to demand maximum bang for their buck.
Little Black Book, Havoc Content owner and EP Leslie Harro tells LBB how the prolific studio has adapted and risen to the demands of an ever-changing industry in 2023
Amazon has announced that Fire TV users in the U.S. can now watch tens of thousands of music videos from major and independent labels for free.
A new study has found that Australians engage best with ads delivered to them on ad-supported streaming services, compared to other platform types like linear TV or paid subscription services. Over half (54 per cent) of Australians surveyed said they watch ads on ad-supported services either in part or full, whereas this figure doesn’t exceed …
Study: If The Content Is Free, Aussies Will Watch Ads Read More »
This update should improve efficiency, reduce errors and help advertisers going forward.
Media execs reportedly say that Apple is preparing to push for ads on Apple TV+ that could be unleashed in 2023, though so far Apple’s keeping mum.
New entity to have top viewership of 26.7%, followed by Disney Star with 20%
A set of guidelines, likely to be released by Consumer Affairs Ministry this month, will cover paid content, social media promotions & levy Rs 10 lakh-50 lakh in fines for negligence.
Viewers can pick and choose whether they want to watch the library at premium prices or at lower rates with ads
The company has not conducted layoffs or a hiring freeze, CFO Steve Louden told reporters, but rather has slowed its hiring rate after four years of “growing extremely quickly.”